Following the success of the Longines QVB, Sydney Boutique, this Collins Street, Melbourne Boutique was officially opened by Andre Aggasi and Stefanie Graff in January 2019. BrookingHarper provided local architect and project coordination services, working with Swiss architects La Cellular Lab. The building facade was designed by Metier3.

The heritage listed building and narrow deep floorplan offered challenges but the resulting boutique reflects the elegance of the brand with compelling window displays, a full range of timepieces and Heritage, Equestrian and Watchmaker areas.

“We are delighted to open our first Boutique in Melbourne and to offer our Australian Customers the opportunity to discover our watches and to enjoy Longines universe in a premium environment” Walter Von Känel, President of Longines.

Omega’s new Global Retail Design Concept was launched in Australia in November ‘18 in Edward Street, Brisbane.

The concept features cream stone finishes, highly detailed zebrano wood fixtures and ruby, charcoal and gold accents.  The 250 sqm store features a VIP area, elegant helical staircase to the first floor, comprehensive Customer Service facility and Event space.

BrookingHarper worked closely with Omega's Swiss Design team to develop the concept, prepare local documentation and to coordinate the sourcing and delivery of the project.

Longines' first Australian boutique opened in Sydney, Australia in October ‘17.  BrookingHarper provided local architect and project coordination services, working with Swiss architects La Cellular Lab.

This beautiful boutique conveys the elegance and sophistication of the Longines brand through sophisticated fixtures, lighting, signage and displays. Making full use of glazing to the arcade and George Street, the boutique integrates seamlessly with the historic Queen Victoria Building.

Omega’s Martin Place, Sydney Boutique is the largest in the world. It includes a Retail area on the ground floor and an Events and Exhibition space, Customer Service and Technical Facility on the first floor.

An illuminated, curved ceiling cove leads customers into the retail aea and a new staircase provides a seamless link to the upper level.

The boutique features a full Customer Service area with vision to the Technical Facility, where watchmakers can be seen working on timepieces.

This 2nd Generation Apple Premium Reseller store was completed to coincide with a major upgrade and expansion of Doncaster Shopping Centre, Melbourne.

Sophisticated lighting techniques were used including recessed ceiling slots for general illumination and concealed ‘wash’ lighting to the perimeter bulkheads.

A unique counter was developed, which incorporates a sloping front and oval plan. This store was completed at a relatively low cost but provided a sophisticated environment to reflect the increasing stature of Apple products.

Omega spent many years searching for the perfect Collins Street location for their first Melbourne CBD boutique.  Originally built in the 1920’s, this building had suffered many superficial refits over the years, including the addition of a large, solid canopy that blocked out any natural light and several steep steps at the entrance, discouraging access for both able and disabled customers.

This boutique exudes luxury.  It’s scale, finishes, layout and lighting embrace customers and enhance the elegant products.

The double height entrance, which is overlooked by a mezzanine VIP area is filled with natural light by day and enhanced with a dramatic Christopher Boots Oracle light fitting by night.

Toscow is a well established and successful Australian jewellery brand, featuring pearls and opals. It has a focus on Tourist and Duty Free sales.

This location within Dufry Duty Free at Melbourne Airport presents a more aspirational approach than before with a new range of fixtures, finishes and signage designed by BrookingHarper.

High quality finishes include Carrara marble, mirror polished stainless steel and dove grey leather.  Promotional panels are seamlessly integrated into the fixtures and supplementary lighting incorporated into the suspended bulkhead. Impulse open displays and elegant showcases present the merchandise in all its sparkling beauty.

This boutique sits in Westfield Bondi Junction’s Super Premium zone, adjacent to Tiffany, Chanel and Louis Vuitton.  Westfield requested that solid areas of shopfront have a three dimensional appearance.

BrookingHarper worked closely with Scentre Group’s Retail Design Manager, the Contractors and suppliers to develop a spectacular shopfront with large panels of etched glass backed with LED lighting and mirror to give depth and transparency.

The boutique interior features a curved central lighting cove, and high quality fixtures and finishes throughout.

This concept store was specifically developed to sit within a shopping centre environment.  It was intended to sell a narrower range of smaller products than standard Good Guys stores with a focus on products that could be carried home by customers.

The design complies with typical Shopping Centre Design Guidelines, including Scentre Group, Vicinity and QIC. The concept introduces a range of contemporary finishes such as brick, concrete, black steel and astroturf as well as a demonstration area and online interface.

The dramatic 3D walkthrough was prepared to communicate the concept to internal and external stakeholders.