This new Longines Boutique at Westfield Sydney is the brand’s Australian Flagship. The main entrance facing Market Street features a dramatic double height facade treatment, designed by StudioForma in Zurich.

BrookingHarper prepared a comprehensive pre-Concept Design Report on which the Concept Design, also by Studioforma, was based. We then prepared local documentation, tendered the joinery and fitout works and coordinated the delivery of the project.

Alexander Interiors were general contractors and once again delivered an exceptional result.

This beautiful boutique underpins the strength of the Longines brand and makes a positive contribution to Sydney’s luxury retail scene.

In 2021, Longines launched a brand new global boutique design concept. This fresh, contemporary concept conveys the brands’ long association with exploration, aviation and equestrian pursuits.

Following BrookingHarper’s delivery of Longines Boutiques in QVB, Sydney and Collins Street, Melbourne we were thrilled to work with this new concept at Australia’s premier shopping centre.

We coordinated the concept and documentation, which were prepared by Studioforma in Zurich and tendered and coordinated the delivery of the project.

Against recent trends, the joinery and fixtures were manufactured locally by Ramvek, who also undertook the fitout.

The first Longines boutique in Brisbane is within the Macarthur Centre, facing luxury retail mecca; Edward Street.

It is the second Australian boutique with Longines new global boutique design concept. This fresh, contemporary concept conveys the brands’ long association with exploration, aviation and equestrian pursuits.

BrookingHarper prepared a comprehensive pre-Concept Design Report on which the Concept Design, prepared by Studioforma in Zurich was based. We then prepared local documentation, tendered the joinery and fitout and coordinated the delivery of the project.

The joinery was supplied by Ramvek and Alexander Interiors were general contractors for the fitout works.

This beautiful boutique underpins the strength of the Longines brand and makes a positive contribution to Brisbane’s luxury retail scene.

Longines' first Australian boutique opened in Sydney, Australia in October ‘17.  BrookingHarper provided local architect and project coordination services, working with Swiss architects La Cellular Lab.

This beautiful boutique conveys the elegance and sophistication of the Longines brand through sophisticated fixtures, lighting, signage and displays. Making full use of glazing to the arcade and George Street, the boutique integrates seamlessly with the historic Queen Victoria Building.

Following the success of the Longines QVB, Sydney Boutique, this Collins Street, Melbourne Boutique was officially opened by Andre Agassi and Steffi Graf in January 2019. BrookingHarper provided local architect and project coordination services, working with Swiss architects La Cellular Lab. The building facade was designed by Metier3.

The heritage listed building and narrow deep floorplan offered challenges but the resulting boutique reflects the elegance of the brand with compelling window displays, a full range of timepieces and Heritage, Equestrian and Watchmaker areas.

“We are delighted to open our first Boutique in Melbourne and to offer our Australian Customers the opportunity to discover our watches and to enjoy Longines universe in a premium environment” Walter Von Känel, President of Longines.