Following the success of the Longines QVB, Sydney Boutique, this Collins Street, Melbourne Boutique was officially opened by Andre Agassi and Steffi Graf in January 2019. BrookingHarper provided local architect and project coordination services, working with Swiss architects La Cellular Lab. The building facade was designed by Metier3.
The heritage listed building and narrow deep floorplan offered challenges but the resulting boutique reflects the elegance of the brand with compelling window displays, a full range of timepieces and Heritage, Equestrian and Watchmaker areas.
“We are delighted to open our first Boutique in Melbourne and to offer our Australian Customers the opportunity to discover our watches and to enjoy Longines universe in a premium environment” Walter Von Känel, President of Longines.