This concept store was specifically developed to sit within a shopping centre environment. It was intended to sell a narrower range of smaller products than standard Good Guys stores with a focus on products that could be carried home by customers.
The design complies with typical Shopping Centre Design Guidelines, including Scentre Group, Vicinity and QIC. The concept introduces a range of contemporary finishes such as brick, concrete, black steel and astroturf as well as a demonstration area and online interface.
The dramatic 3D walkthrough was prepared to communicate the concept to internal and external stakeholders.